55% of businesses plan to increase their digital marketing budgets during 2013, a new report from Econsultancy and SoDA has revealed. According to the research, 39% of companies will be increasing this spend at the expense of other channels – once again demonstrating the way that marketers are now prioritising digital marketing.
In fact, just 11% of survey participants intend to decrease the amount of money allocated to digital marketing, showing that 9 in 10 marketers believe in the discipline enough to raise their game (and their funding).
The findings reflect earlier reports from this year around the globe – in February, we reported on a similar poll of US marketers, which showed that digital marketing now outstrips traditional marketing methods in the States. However, all is not lost for print, television and other, more conventional advertising disciplines – 16% of respondents to the Econsultancy report, Digital Marketing Outlook Report 2013, said that they are planning to increase digital budgets alongside overall marketing spend.
As a business owner, this final statistic could invoke a predicament – do you only raise your digital budget, or do you allocate as many funds as possible to all marketing mediums? It’s important not to forget about conventional marketing methods completely, but if you only have enough cash for one boost, all of the signs point to digital.
